All the critics have had time to speak their opinions on last weeks super bowl commercials. A majority of articles I've read have provided favorable reviews. Even this week's spectrum article written by Jeff Daley polling a few Sacred Heart students returned back a majority of positive responses. After taking into account all of the reviews, I've come to my own conclusion about the most effective super bowl commercials. My top 4 ranking follows..
1. M&M's humor mixed with the chart topping LMFAO song had people talking a few days after the big game. Personally, I'm not a LMFAO fan, but it was such a clever way to advertise the new chocolate M&M without forcing humor.
2. Chrysler's emotional, uplifting, and creative play on halftime using the famous Clint Eastwood. Basic marketing fact: the super bowl commercials that get the most talk are the most effective. This sure accomplished that.
3. Chevy's commercial shows the Mayan's apocalypse coming true, but everybody who drove a Chevy truck survived. It's a great play on the 2012 drama going on, and they even snuck in a little shot at their competition, Ford.
4. Etrade's famous baby commercials come out every super bowl and they never seem to disappoint. I must admit, I look forward to the talking baby every year.
I agree with you about the M&M commercial. I thought this commercial was clever because they put a popular music group with a popular candy.
ReplyDeleteWhat a list of Super Bowl commercials. Those were my favorite four as well, however the E-trade baby commercial ranks higher on list (although numbers are just numbers). The important issue is companies pay millions for 15-30 seconds of fame. I understand that everyone will see it, but to me thats excessive.
ReplyDeleteM&M commercial was by far the best. I'm not a car person so the car ones didn't really interest me except for the one with the sandman but I forget what car that was promoting, I think it was possibly an audi. My other favorite commercial was the H&M commercial but thats just because I am a girl, I'm sure the male population didn't really care for it that much.
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