Based on my investigation of major blogs, each successful blog has a specific message that appeals to a large audience. It must separate itself by being unique or being the most knowledgeable in their topic. Extra footage, such as video, also helps enhance some blogs.
A common feature I’ve found throughout all these blogs is a focused message and clear goal. Some have blogs to spread their opinion, inform or market. My blog will be to express my opinion.
The design definitely is an appealing factor to the reader. I find a simple color scheme works best and doesn’t overwhelm the reader. I want to create an unmistakable identity. Most importantly, I want to incorporate videos and unique articles that appeal to a large group of people. A few examples of blogs I’ve found are listed below.
Little have I known, I’ve been reading this blog religiously my whole life. Growing up in Albany, I’m a short drive from Saratoga Race Track. I’m not a big gambler, but I do enjoy betting on thoroughbred horse races. The atmosphere, tradition and hope of striking it rich provides for an entertaining, and almost addicting experience.
This blog has serious success due to its appeal to people with hopes in winning. When money is on the line, people tend to do their research. This blog is unique compared to other horse racing blogs because it’s offered for free. This man enjoys horse racing, and doesn’t care about making money off his picks. This blog is an excellent source for small tips on which horses to invest in. He doesn’t rant about the horses, but rather gives an informative few sentences. It’s simple and to the point, making it easy to read.
Unlike most blogs, this blog’s primary goal isn’t to just simply inform. Mitt Romney uses this blog to market himself. It’s extremely successful due to the popularity of the GOP race. In an age where people are put on a pedestal, it gives the world a closer look at Romney. It’s an excellent technique to keep his fans in the everyday life of Mitt. Romney takes full advantage of the internet marketing, especially Youtube, and is providing serious results in the Republican Primaries. The excellent design, and video footage enhances this blog.
http://espn.go.com/espn/blogs is made up of a bunch of bloggers, blogging about many different sports topics. It’s great that you get a bunch of different perspectives and news on every little sport. Andy Katz writes the blog that stands out most to me on ESPN. His blog on college basketball is the premier college basketball blog. The amount of detail, inside information, and the quickness of delivery all help his blog rise to the top. He has no bias towards an individual team. Instead, he tells it like it is. The credibility of ESPN and the resources available also help him to come up with the best information and rumors.
An interesting set. Like everything else Romney, I wonder: do we really get to know the real person?
ReplyDeleteI agree that Mitt Romney is very good at portraying himself differently than he really is. To me, he is the most "fake" candidate in the race which is proven by how much he's flip flopped views. However, his blog is still impressive, and doing its job from a marketing stand point by making him almost too good to be true. Time will show whether the public believes his blog or what they see during the GOP debates!
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